Are You Ignoring These 5 Thumb Rules of Marketing?

Thumb Rules of Marketing

Marketing thumb rules that are practical, easy to execute and effective:

There are many marketing rules a business can follow, but only a hand full of them will help you create the right impact on your target audience. Here are the 5 thumb rules of marketing understanding of which will go a long way in your customer acquisition journey and will not cost you a dime.

1. Marketing is not something you do once – It’s an ongoing process.
2. Marketing begins with understanding your customer.
3. Talk to your audience in a language they understand.
4. Solve a problem for your customer.
5. Talk to customers on channels they use. Not what you use.

1. Marketing is not something you do once – It’s an ongoing process.

We like to think that what we’re doing is going to work, for sure. This causes us to continue unsuccessful marketing efforts and compound our failure rate.

If you take the mindset that everything is a test, you watch and assess what you do to make sure it’s working. You should have the expectation that many things won’t work, but ensure that the ones that do work, get used over and over again, and become winning formulas to be used for decades.

2. Marketing begins with understanding your customer.

Do a deep dive into the mind of your target customer. Not only try and understand them in demographic terms but also try and understand:

  • What motivates them.
  • What keeps them up at night.
  • The pain-points and frustrations they experience on the day-to-day.

When you understand them better than they understand themselves, you will be able to develop deep relationships with your prospects and clients.

3. Talk to your audience in a language they understand.

Now when you have understood your customers and their problems, it’s time to use the exact language they use to describe those problems. (Avoid using those cumbersome jargons which only you and your colleagues understand.) This way, your messaging resonates well with customers and sparks their interest.

Are you speaking your customers’ language?

4. Solve a problem for your customer.

Think about what barriers/pain points they might currently be facing that could lead them to need a product or service like yours. How is your brand making their life better? Talk about these problems, in a language they understand and try kill these problems with the solutions you have on offer.

Solve a problem for your customers and your customers will reward you appropriately.

5. Talk to customers on channels they use. Not what you use.

You would think this to be a classic marketing lesson that everyone learns, but you know it’s funny, that a lot of people don’t do this. For example: If you personally like to use LinkedIn but your target market likes to use Facebook. Don’t expect them to find you on LinkedIn. They will not come to you, you need to go to them.

I am sure these marketing principles will help you convert more customers.

Want to get the most out of your marketing efforts? It’s time to design a perfect lead magnet that converts.

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