How to get into digital marketing with no experience (Step-by-Step Guide):

Starting a career in digital marketing

Want to start a career in digital marketing? but not sure about:

  1. If digital marketing is a good career?
  2. Digital marketing career progression and growth?

Don’t worry, you have come to the right place.

When you are getting started with a career in digital marketing it is easy to get distracted. I say this because there are tons of information out there and if you don’t know what your end objective is and where to start, it can become very confusing and you might get lost. Follow these steps and you will not be disappointed:

  1. What is Digital Marketing?
  2. What makes digital marketing a good career choice?
  3. Ask yourself: Why digital marketing?
  4. Before you start, familiarize yourself with these digital marketing terms.
  5. Start a website/blog
  6. Extend your online presence via Social Media accounts
  7. Network. Network. Network.
  8. Apply for junior marketing positions or build your own brand.
  9. Never stop learning.

 So, let’s begin:

  1. What is Digital Marketing?

Digital marketing is the advertising done on digital channels like search engines, websites, social media, email, and mobile apps. It is a term used for all of your online marketing efforts to connect with your prospects and customers.

  1. What makes digital marketing a good career choice?

Rapid growth in technology over the last few decades has created a gap in the marketing industry.

In their attempt to catch up with this rapid digital growth, organizations are increasingly upgrading tools and technologies but they often lack the talent and skills required to put these technologies to good use.

These latest marketing tools and technologies without a good digital marketer are just like a fighter jet with no pilot or an engine without oil.

Digital marketing requires a lot of research and experience and as the number of experienced digital marketers is small overall, there is a huge gap between demand and supply.

Those who have learned digital marketing skills and have a good knowledge of how e-commerce works, often have a side income stream along with their full-time jobs.

So, if you are looking for a career where you can enjoy a second source of income while doing your day job; Digital marketing is the career for you.

The Internet is changing the world as we know it, and you are living in the middle of it right now. In 50 years, you might look back and think, why didn’t I make the most out of it?

  1. Ask yourself: Why digital marketing?

This is the most important step when you are taking that first step towards a career in digital marketing. It will help you set your priorities right and avoid going in directions that will not lead you to your final objective.

So, ask yourself why digital marketing? Is it because digital marketers enjoy better salary? Do you want to learn digital marketing, so you can earn money online? Or do you see it as a medium to create your brand?

Whatever be your answer, it will help you plan your journey.

Disclaimer: If you are looking to earn quick money with little or no effort. Digital marketing is not a career for you. Like any other career, it requires a lot of dedication and hard work. But once you have learned what works and what doesn’t, it becomes a lot easier to monetize your efforts.

  1. If you have no digital background, familiarize yourself with these digital marketing terms. 
  1. Start a website/blog: Start an online blog/website and market it to the world. It doesn’t take a lot of capital, it will introduce you to the industry, give you a tool to learn with, and be something you can talk about when you’re interviewing. If you can’t build your own website and teach yourself to market it all by yourself, you’ll never be very successful as an online marketer. The best people in this industry are always trying and learning new skills. Your website will become your playground to test and learn new skills.
  1. Apply for junior marketing positions in marketing/advertising agencies: Agencies are a great place to learn more about the industry, as you’ll get lots of responsibility early, and you’ll get a chance to work on a lot of different projects. If you work with a top-tier agency, chances are that you will get poached by a client at some point. Corporations love to hire agency talent.
  1. Extend your online presence via Social Media accounts: Facebook, Twitter, LinkedIn, and Pinterest are probably the most well-known social networking communities and enable you to share and gain information Real-Time.
  1. Network. Network. Network: Networking is a great way to acquire new business leads. Using the contacts, you make when you meet people can open doors for business opportunities. Statistics show that networking is the best way to land a new job.  Professional networking can expose you to jobs that aren’t posted online or in newspapers. It also helps you stay on the cutting edge of technology and new business trends.
  1. Never ever stop learning: In digital marketing, there are always new skills to learn and techniques for us to adopt. In a digital world, the person who can adapt the most wins. This is one profession where every campaign or every effort is a test, you need to analyze what went well and what didn’t and then optimize your approach. When you look at the most successful people in the world, they understand this and spends most of his time reading. The best entrepreneurs in the world don’t act like they know everything.

Bonus Tip: Never ignore these Golden Rules of Marketing.

Now when you have understood what needs to be done, here are few tips on what not to do when starting a digital marketing career:

  1. Avoid joining an expensive digital marketing course: Most of the digital marketing or e-learning Courses helps you to learn fundamentals of marketing concepts which is available on the internet for free anyway. So, my advice is to just read, read, and read some more. Then practice what you’ve read on your own website. This way, you get hands-on knowledge of what you have learned.
  1. There are tons of paid digital marketing tools, services sold on the web, avoid making a purchase unless you are confident that you have acquired a moderate level of understanding in the field of digital marketing. Start with the free services available on the web and then if required, go for the paid options. This will help you make the most of their services.
  1. Avoid shortcuts: New website owners often use junky link building to improve their website’s search ranking: a lot of people fall in this trap thinking they will gain better search rankings in a short time, to only realize later that it was of no use. Let Google do its job, i.e. to find great content. Concentrate on what you know best, create great content and Google will find you.
  1. Don’t implement all the tips you learn online in one go because this way you will never get to know what worked for you and what didn’t.
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