Tired of searching for definitions and meanings of digital marketing terms? Here is the glossary of some of the most commonly used digital marketing terms:
List of key digital marketing terms:
Search engine optimization (SEO): SEO or Search Engine Optimisation is the name given to an activity that attempts to improve search engine rankings. It helps in increasing the quantity and quality of traffic to your website through organic search engine results.
Search engine marketing (SEM): SEM is typically used to describe paid search activities like the ones mentioned below:
Pay-per-click advertising (PPC): One of the most famous paid search channel is Google AdWords program. Bing and Yahoo have similar programs, but they attract much less traffic in comparison to Google.
Display advertising: Display ads are the sections on websites that are obviously advertising. They can be at the top of the web pages such as the traditional banner ad, or the larger text billboard and can also be videos. It can further be categorized into:
Traditional Display Ads.
Native Display Ads.
This is what separates traditional display ads from native ads, which are designed to blend in with other articles on the page so that they appear more authentic. Both are paid opportunities but, as native advertising fits seamlessly on the pages along with other articles, it is thought to be more productive.
Content marketing is an approach that focuses on creating valuable and relevant content to attract and retain a clearly defined audience — that helps in driving profitable customer action.
Social Media Marketing (SMM):
Social media marketing is the process of interacting with target audiences on social media sites like Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram etc. to generate awareness and thereby drive traffic to websites.
Affiliate marketing is a performance-based marketing in which a business rewards affiliates for driving their conversions. Every time an affiliate helps a business convert a prospect into a buying customer, the business rewards the affiliate with a commission.
Email marketing is the practice of sending an email communication to a group of people, with the intention to promote a product or a service.
Owned, earned and paid media:
Owned media refers to the channel which you have created and have full control of. This could be your website, company blog, YouTube channel, your website, or your LinkedIn or Facebook page. Even though you don’t strictly “own’ your YouTube channel or your Facebook page, you do control them and don’t have to pay for basic usage.
Earned media is when your audiences like customers, press and the public share your content, talk about your brand via word of mouth and discuss your brand. In other words, the mentions are “earned,” meaning they are voluntarily given by others.
Paid media is when you pay to leverage a third-party channel, such as sponsorships and advertising on third-party sites.
Inbound and Outbound marketing: Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. … Outbound marketing is the opposite of inbound marketing, where the customers find you when they need you.
A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Webinars: Short for Web-based seminar, a webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web using video conferencing software. A key feature of a Webinar is its interactive elements is the ability to give, receive and discuss information in real-time.
Podcasts: A podcast is an audio show or a seminar, usually spread across a series of episodes, which can be downloaded from the Internet and listened to either on a computer or an Mp3 player.
Click-Through-Rate: Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.
Cost-Per-Click:Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Cost-Per-Impression: Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The “M” in CPM represents the Roman numeral for 1,000.
Now, when you are familiar with these key digital marketing terms, it’s time to understand the thumb rules of marketing.