10 insanely powerful benefits of E-Marketing

Benefits of E-Marketing

There are many advantages of including e-marketing (also known as online, web, digital or internet marketing) in your marketing strategy and I will try and throw light on all the benefits in this article. But before we begin, let’s quickly understand what it is.

What is E-Marketing?

E-Marketing is the advertising done on the web/digital channels like search engines, websites, email, social media and mobile apps. It is a term used for all your online marketing efforts to connect with your prospects and customers.

Benefits of digital marketing

Benefits of E-Marketing:

1.      It helps you stay relevant to your audience:

Let’s face it, in this digital age, how people look for information they need before making a buying decision is in complete contrast to the channels they used to use a decade back. Channels like newspapers, print magazines, libraries, catalogs, brochures etc. are becoming increasingly ineffective.

Thanks to the readily available, easy to access, zeta bytes of free information sitting on the web. When a majority of your target audience is using the web to consume information, it becomes a no-brainer to market them on digital channels.

Unlike traditional marketing, e-marketing is a 2-way communication where you can interact with your audience, which allows you to understand them better.

2. It is your 24-hour shop:

The customer today is empowered like never before, they want anywhere, anytime and any device convenience and they want it now. They expect instant response and immediate access to whatever they need. This puts extra pressure on organizations to be accessible at all times, and to find ways to better serve the needs of their increasingly demanding customers.  E-marketing enables this 24/7 communication with your potential buyers wherever they are, whenever they are online.

It doesn’t mean that you have to be available round the clock. Your digital channels like website, social media, display ads do the selling for you.

3. It is a cost-effective way of marketing with much better ROI:

While traditional way of marketing i.e. prints, radio, television, billboards etc. could make even a multi-million-dollar marketing budget look small, the paid e-marketing channels like Facebook Ads, LinkedIn Ads, Pay-Per-Click, Display Marketing etc. are much more economical and better options.

4. Measuring and analyzing the performance of digital marketing campaigns is easy:

Measuring the campaign effectiveness is one of the biggest challenge faced by traditional mediums of marketing. E-marketing solves that problem and even enables you to capture the customer reactions to your ads. With tools like google analytics, google display and social media advertising you can easily measure:

  • Number of Impressions (number of time your ad was seen by the audience)
  • Click-Through Rate
  • Conversion Rate
  • The number of pages viewed per visit on your website
  • How long visitors stay on the site
  • What kind of keyword searches are used by your audience

Not sure what click-through rate is? Check out these digital marketing terms.

With traditional marketing measures, it becomes very difficult to identify how your customers react to your campaign.

5. It allows you to filter and target your potential buyers with precision:

Marketing campaigns with no targeting can annoy customers. What happens when customers have a bad experience? They stop doing business with a company. A well targeted and personalized message delivers a great customer experience.

The targeting ability of e-marketing channels is second to none. It allows you to target your audience by location, age, gender, industry, job title etc. which helps you deliver an extremely tailored and targeted messaging to people who are most likely to make a buying decision.

This capability and the ease to filter the target audience is just not available in case of traditional marketing channels.

6. Allows smaller businesses to compete with the big players:

When it comes to traditional marketing, it is almost impossible for small businesses to compete with their larger counterparts due to a limited budget and resources.

Large companies often have the size and scale to dominate the market, and the prestige and financial back-up to hire the best people.

Unlike traditional marketing channels like print, TV ads etc., e-marketing tactics are more affordable, allowing businesses of all sizes to gain exposure online. Digital marketing helps to ensure that none of the competing party has an advantage.

7. It is scalable:

Thanks to the digital revolution, more than 4 billion people are using the internet today. There is no way you can reach this audience base using traditional marketing techniques.

If you have the right skills and possess the basic technical knowledge, an online presence can enable you to find new markets and trade globally for only a small investment which again is not possible with traditional marketing.

If your messaging on social media resonates well with the customers and sparks their interest, positive referrals or reviews from industry influencers can take your brand’s visibility and perception to whole new level altogether in no time.

8. Improved conversion rates:

E-marketing always outshines traditional marketing when it comes to conversion rates. It is simply because of the ability of digital channels to identify and target the right audience.

The average cart abandonment rate across the world is 67.91%, this means a lot of your prospects drop off the funnel before making a purchase. With digital analytics, you know who abandoned the cart and send them an instant discount voucher tempting the prospect to complete the purchase.

Unlike traditional marketing where you cannot change or alter a marketing message once you have deployed a campaign, e-marketing allows you to fine-tune your campaigns based on how your audience reacts to them. You can track what’s working and what’s not which makes you a more informed marketer delivering optimized campaigns, focusing on a message that resonates well with the potential buyer.

Improved conversion rates lead to more customers and increased revenue both of which are essential to growing a business.

9. Instant and real-time engagement helps you understand your customers better:

According to a recent study by HubSpot, responding to customer leads with an hour improves the conversion rate by 7 times. Good customer response is an essential asset for an organization and directly or indirectly always helps them to grow business.

You can engage with customers real-time using social media channels like Facebook, LinkedIn, Twitter etc. One of the benefits of real-time engagement is that because it is an interactive two-way communication, you get to understand the needs of your target audience. It also enables you to take feedback and address customer complaints almost instantly which again is not possible in traditional ways of marketing.

10. You can analyze the strategy of your competition:

Digital channels make it easy to find out who your current and potential competitors are, how they interact with their customers, what industries and demographics are they targeting and what their customers are saying about them. All this intelligence helps you strategize, differentiate your business and stay ahead of the trends that could impact your business.

E-marketing plays an important role in bridging the gap between what customers expect and what they get.

So, these are all the benefits of adopting e-marketing as a strategy for acquiring more customers and growing your business. But digital marketing if not executed well can turn into a complete disaster. Follow these thumb rules of marketing to maximize the returns from your marketing efforts.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *